Twitter, Why should I?

@CCVetsJVP

Twitter 101

So, what is twitter?

Quite often, people‘s gut reaction to Twitter is, “No one needs to know what I‘m doing” or “I don‘t care what other people are doing”

These views are common among those who just don‘t understand the value that Twitter can provide for business. In the words of marketing expert Chris Brogan, Twitter is a useful communication tool that allows you to interact with people around the world in three different ways:

1. Send a short message to a bunch of people publicly
2. Send a short message to a specific person publicly
3. Send a short message to a specific person privately

Why should I bother?

You never know what you might miss!

1. QUICK - Twitter provides a fast way for the JVC to get the message out
2. INTERACT - It provides a way for all JVP's to ENGAGE
3. SHARE - To share content, interesting podcasts, articles and websites found on the internet
4. PROMOTE - Create a buzz around upcoming events
5. GLOBAL - Twitter is not just @CCVetsJVP - have a look around (keep an eye on your competitors)

How can Twitter be used by JVP's?

‘In a world where there are now so many ways to communicate, communication has never been so poor.’

We agree completely with that. But we also think that poor communication is mainly down to two reasons, there is nothing to communicate or it is done in the wrong way!

The twitter handle @CCVetsJVP is secure.

It is a locked feed so only tweeters who have requested to follow the feed and the host has granted access to, can.

Getting Started, what to do next

1. Sign up for Twitter - www.twitter.com
2. Personalize your profile
3. Find @CCVetsJVP and request to follow
4. Find other people or businesses to follow
5. ENGAGE!

Twitter Vocabulary

Download a simple guide to twitter vocabulary here!

@CCVetsJVP Twitter Policy

1. @CCVetsJVP Twitter handle is a locked feed for the JVP's to communicate with fellow JVP’s
2. The Twitter feed will not be used as a forum replacement
3. The twitter feed will be informative and will notify fellow JVP’s of developments
4. The Twitter feed will be monitored and responded to by the JVC on a regular basis
5. The Company Social Networking Policy will be considered and adhered to at all times
6. The language used will be appropriate and respectful

Social Networking Policy – Employee - Personal

1. Employees must not make reference to the Company, surgeries, CCSL departments, its customers or its employees on social networking sites.
2. Offensive, defamatory or inappropriate comments about the Company, surgeries, its customers, suppliers or any of its employees that employees write on social networking sites will not be tolerated.
3. Employees must not make discriminatory or offensive comments about work colleagues on social networking sites.
4. Employees must not divulge confidential information about, or belonging to, the Company, its customers or suppliers on social networking sites. This includes placement of any photographs and images.
5. Employees whose conduct breaches this policy in any way may be subject to disciplinary action in accordance with the Company Disciplinary Procedure up to, and including dismissal.
6. Any blog entries made inside or outside the workplace that are defamatory, derogatory, or discriminatory about the Company, its customers, suppliers or employees will be investigated as gross misconduct. If substantiated, such conduct may lead to summary dismissal after the due process of the Company Disciplinary Procedure has been followed.